Technology is constantly changing. Social, Mobile, and Cloud computing trends are altering the ways that businesses can compete and become more successful. Every business today needs to consider how digital disruption is creating opportunities for newer more agile businesses to compete against them.
Alchemy helps businesses navigate digital disruption through a combination of versatility, strategy and technology. We use both new and proven methods to create long lasting value for our clients.
With clients from the biggest brands in the technology industry, as well as their channel partners, Alchemy is a leading full-service digital agency for both the APAC and ANZ regions. We provide the client-side experience and strategy with agency-side creative. Alchemy intersects digital technologies, marketing services and automated business.
Warwick Grey offers clients 30 years experience in the information technology industry with senior sales, marketing and management roles across ANZ. Warwick began his IT career as a founding director of Renaissance Corporation and subsequently worked in senior roles for Corel Corporation, Hewlett Packard, Microsoft and most recently as a client partner with a leading New Zealand marketing professional services firm operating in the B2B sector.
He is widely known as a subject matter expert on the technology sector and for explaining challenging technology concepts so as to reach and teach about how digital technologies can be leveraged for personal and business success.
Currently he is a founding partner of Alchemy Marketing Limited – a new marketing consulting business started in February 2018 to provide marketing support services to global multinational IT vendors and their supply partners across the APAC region.
Trevor has worked in New Zealand’s IT industry in many roles. Most notably, he created Renaissance software which became one of the country’s most successful IT distribution businesses, distributing Microsoft, Apple, HP and many other brands for many years. Since selling out of Renaissance, Trevor has; started, managed and/or owned several software development companies; been involved in commercial and residential property development companies; learnt all about digital marketing; and been involved in other entrepreneurial activities.
Trevor brings his experience developing technology businesses to Alchemy, and believes that optimised customer experience, compelling content and new technologies like AI will enable businesses to lower cost, compete better and thrive in the digital economy.